How are music videos changing?

Music videos are changing by being more free in the sense that bands help with the ideas and are creatively free. Videos are becoming more 'art-orientated' and 'ad-friendly'. The factors that have bought around these changes are firstly the budget. The budgets for music videos has gone down so they don't spend as much money as they used to. Another factor is that MTV devoting no air time (until your famous enough) to videos but people posting loads on Youtube or other music blogs instead. The digital revolution is another big factor as technology has obviously changed dramatically over the past 20-30 years. This goes for the music industry with new and better directors gradually climbing ladders t be the best and over time things change. For example 'Vincent Moon' shooting videos in one take saving money and slashing budgets This also relates to bands changing their directors to get different effects and save money. Alot of bands have been involved with vincent moons way of doing things including BLACK CAB SESSIONS which sees bands sitting in cab's playing their sings live and accoustically. Alot of these types of videos get alot of publicity on sites like youtube, helping to advertise such bands as Grizzy Bear, Maximo Park, Little Boots etc.