How will i ensure the target audience 'gets the message'?

How will your music video appeal to your target audience?
My music video will appeal to my target audience because of the key features, such as, it has a storyline to follow keeping our genre interested because of the fact that they look for a storyline in there music videos as they find it more interesting to watch. An acoustic guitar is also shown regularly throughout the video which is an instrument our genre can relate themselves to making them almost feel a part of our music video, again, keeping them interested. Indy people are very fond of dramatic soaps for example, Holly oaks, Skins and Shameless. This means they would like our video as it has drama such as violence and plates smashing and almost arguing.

How will you distribute the music video to get your target audience to watch it?
We will distribute the video on music channels that our target audience is most likely to watch lie, Viva and 4music. We will also put a page on Face book as it's one of the most popular so Indy's, who socialise as a hobby, are more likely to see it and watch it. You tube is also another place that we will distribute our video as that is the site that the majority of people, including our target audience, watch music videos. This way there are three different places that out Target audience can watch this video, so it is bound to get noticed. Advertising our video on face book would help us to get our target audience to notice it as well because it is more likely that they will see or hear about it.